Analysing your brand...
Initialising
Ichelon Consulting Services Pvt. Ltd.
BrandIntel Tool v8
KPI · Systems · Brand Centred Marketing
Setup
Module 1 Brand Reality Check
Optional Competitor Assessment
Module 2 Market Landscape
Module 3 Brand Strategy
Tools
⚪ API not configured
Ichelon Consulting Services Pvt. Ltd.
Setup
Welcome to BrandIntel v8G
Configure your API keys and client details to begin. Everything is stored locally in your browser.
🔑 Gemini API Key
🏥 Client Details
👁
Module 1 · Step 1 of 3
Brand Image Inputs i
Collect everything consumers say about this brand — this is the real, unfiltered Brand Image. GMB reviews, Facebook reviews, Justdial/Practo ratings, Instagram comments all go here.
⭐ GMB Reviews Google Maps — screenshots or bookmarkleti
📸
Preferred: Take 3–5 screenshots of Google Maps reviews (including star rating, review count, photos tab) and upload below. Or use the bookmarklet to extract text.
📸
Upload GMB Screenshots
Up to 5 screenshots — reviews, rating, photos tab, responses
Or paste text reviews
👍 Facebook Reviews — auto-fetch, screenshots, or paste
📸
Upload Facebook Screenshots
Reviews tab, recommendations, page rating — up to 5
📢 Meta Ads Library Live ad creatives — Brand Identity signal
💡
Go to facebook.com/ads/library → search the brand → take 4–5 screenshots of live ads. This reveals what the brand is actively spending on — the most honest signal of their current positioning.
📢
Upload Meta Ads Library Screenshots
4–5 screenshots of live ads — shows actual brand messaging in market
📋 Justdial / Practo / Sulekha — auto-fetch or paste
💬 Additional Consumer Feedback — optional
🎯
Module 1 · Step 2 of 3
Brand Identity Inputs i
Collect everything that defines how this brand has chosen to present itself — website, collaterals, differentiators, social content. This is the Executed Brand Identity.
✦ Auto-Fetch Gemini URL Context
🌐 Website & Social Content — auto-filled, screenshots, or paste
Social Media Screenshots — grid, posts, stories, highlights
📱
Upload Instagram / Social Screenshots
Profile grid, recent posts, story highlights, bio — up to 5 screenshots
📋 Brand Collaterals & Identity
💡If the brand has existing identity documents (brand guidelines, positioning statement, tagline rationale), upload or paste them here. If not, skip — this is optional.
✦ Consultant Assessment i
📊
Module 1 · Step 3 of 3
Brand Reality Check i
This is what you show the prospect. Their Brand Image versus their Brand Identity — where they align, where there are gaps, and where the real opportunities lie.
🏁
Optional · Standalone or Between M1 & M2
Competitor Assessment i
Add up to 3 competitors. Gemini auto-fetches their website and available signals. AI maps their Brand Image and Identity — then compares them against your client.
+ Add Competitor (up to 3)
🗺
Module 2 · Step 1 of 2
Market & Audience
Define the market context and consumer profile. This shapes which Brand Identity Themes are generated and how they're scored.
📍 Market
👥 Consumer Definition
Female Male All Genders
High SEC Upper-mid (B) Mid SEC (C) Low SEC (D/E)
0 25 to 45 65+
⚡ Decision Parameters i
🎨
Module 2 · Step 2 of 2
7 Brand Identity Themes i
These are the dominant Brand Identity territories available in this specialty and market. Each is scored against your client's Brand Image, Brand Identity, and competitor(s). Select one or a combination to proceed.
✏Review the AI-generated themes. Click any theme name to edit it. Then select your chosen direction below.
⚡
Module 3 · Brand Strategy
Run Brand Strategy
All research complete. Claude Sonnet will now build Brand Promises, Moti Baat, Pillars, and Brand Narrative — all anchored to your chosen Brand Identity Theme.
📋 Run Summary
~6 research passes with Claude Sonnet · 90–120 seconds
Module 3 · Brand Framework
Brand Strategy
Brand Intelligence Framework
Ichelon Consulting Services Pvt. Ltd.
KPI · Systems · Brand Centred Marketing
Prepared by Ichelon Consulting Services Pvt. Ltd. · Confidential · BrandIntel v8
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Download specific sections or the full report.
📄 Complete Report
Full Brand Intelligence Report
Gap Analysis + Themes + Brand Strategy + Brand Narrative
📊 Module 1 — Gap Analysis
Brand Gap Analysis
Image vs Identity scorecard across 6 dimensions — ideal as a standalone prospect document
🎨 Module 2 — Brand Identity Themes
7 Brand Identity Themes
All 7 themes scored on Image Match, Identity Match, Market Whitespace & Consumer Relevance
💬 Module 3 — Brand Narrative
Brand Narrative Pack
Strategic framing, 3 narratives, why now, closing angle